The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been a part of marketing and traditional business. However lately it seems to me that the topic of using funnels to promote Internet business is popping up all over the internet.
It is clear that people want to know more about this idea and how they could use it in their online businesses marketing efforts. Read on to find out more about the sales funnel and how it can be used to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. The reason for using the term "funnel" for this marketing concept is simply to help visualize and explain the sales process from beginning to the conclusion. Because it uses a wide entry way for potential customers "Unqualified prospects" at the top, and a much narrower opening for converted sales in the middle, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" are at the top of the funnel. These are people who have never met with you, but might be interested in your product or services. After several sales and offers, you will have gotten customers who have bought your product or service.
A lead generation funnel's effectiveness is also due to the ability to track the activities of your customers throughout the expanded sales process. By using the sales funnel to determine the number of qualified prospects at every step, you will be able to predict the number of potential customers who will become actual customers.
A sales funnel will aid you in determining where your sales process fails or succeeds, or whether your campaign isn't attracting enough prospects. This will help you to decide which areas to concentrate your efforts and help you reach your goals in marketing. It is a tool to manage and gauge the sales process of your customers.
The Front- End or Sales Funnel The top
Your sales funnel's top is your most active and most important area in your sales process. It requires constant testing. Your creativity and resources will only limit the amount of front-end strategies you can develop.
The front-end objective is to attract new customers and convert them to buyers.
The potential customer is "qualified" when they sign up or subscribe to something that you offer. This is when the prospective customer, or "Unqualified Prospect" is now a qualified lead. They've taken action that shows that they may be interested in your product or service.
Your front-end should be able to bring targeted traffic to your website or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogs are among the best ways and tools to accomplish this.
There are many methods to "qualify" an "unqualified potential customer. A squeeze page is one of the most efficient ways to "qualify" the prospects who are not qualified. It lets you offer something of value, relevant to your product or services, that people can receive at no cost or at a significantly reduced price in exchange for the email address they provide. You can select from reports and newsletters and videos and e-mail course.
We can see that the front-end is where people are attracted to your sales funnel. What about the back end?
The Bottom of The Funnel: The Back-End
The back-end (or bottom) of the sales channel is where the majority of sales and profits take place. This area usually includes the most costly products. These would all be related to the same niche however in a different format like audio, video or live interactions.
The main difference concerning the front-end and the back-end is regarding the kind of client as well as the price of the product or service that is being provided.
While it's true that only 1-2 percent of the people who access your front-end will be able access your back-end, this small percentage may not matter. This is fine, given the fact that this particular small percentage will invest more money.
It is clear that although front-end products or services are priced below $100, back end products and services are typically priced in the 100s to 1000s. This means that the bottom of the sales channel which is also called the back-end is the primary source of income.
As I said earlier, the sales funnel can be as simple or complicated as your imagination or resources permit.
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